사용자:Snowleopard/작업창고/virgin atlantic

위키백과, 우리 모두의 백과사전.
버진 아틀란틱 항공
Virgin Atlantic Airways
IATA ICAO 항공사 콜사인
VS VIR VIRGIN
창립일 1984
허브 공항
거점 도시 멘체스터 공항
상용고객
우대제도
Flying Club
VIP 라운지 Virgin Atlantic Clubhouse
보유 항공기 38[1] (+21 orders)
취항지 수 30
본사 영국 영국, 잉글랜드, 크롤리
핵심 인물 리처드 브랜슨 (회장)
Stephen Murphy (Chairman)
Steve Ridgway (CEO)
모기업 버진 그룹
웹사이트 http://www.virgin-atlantic.com



"The Office", headquarters building in Crawley, West Sussex

버진 애틀랜틱 항공 유한회사 (버진 애틀랜틱으로 운영)은 리처드 브랜슨버진 그룹 (51%)와 싱가포르 항공 (49%)가 공동 소유한 영국의 항공사이다.[2]

버진 애틀랜틱은 히드로 국제공항개트윅 국제공항을 허브로 삼아 영국북아메리카, 캐리비안 해, 아프리카, 서남아시아, 아시아, 그리고 오스트레일리아 간을 운항하며, 맨체스터 공항에도 소규모 허브를 운영중에 있다. 이 항공사는 20개 이상의 좌석을 가진 항공기로 승객, 화물, 우편을 수송할 수 있는 영국 항공청의 A 타입 운영 면허를 취득하였다.[3] 2007년 2월, 버진 애틀랜틱은 510만 승객을 수송하였으며, 21억 4천만 파운드의 매출을 달성하고, 4680만 파운드의 순이익을 거두었다.[4]

History[편집]

Conception and birth[편집]

In 1982, Randolph Fields, an American-born lawyer, and Alan Hellary, a former chief pilot for Laker Airways, set up British Atlantic Airways as a successor to Laker Airways. Fields got the idea of an airline from London to the Falkland Islands in June 1982, when the Falklands War had just finished and there was need for a service.[5] Fields needed expertise and contacted Alan Hellary, Laker Airways' former chief pilot, who had thought about establishing a regular, commercial service to the Falklands at the same time. Hellary was in contact with colleagues out of work following the collapse of Laker Airways and they worked on the idea.

Airbus A340-600

However the short runway at Port Stanley and the time to improve it made the scheme unviable, so the idea of the Falklands service was dropped. Instead, Hellary and Fields tried to secure a licence from London Gatwick to JFK Airport in New York. A three-day inquiry in May 1983 rejected it after British Airways, British Caledonian and BAA objected.

Hellary and Fields applied for a licence between Gatwick and Newark Liberty International Airport, outside New York. It was planned that British Atlantic Airways would use a 380-seat DC-10 to fly to Newark. However, faced with the prospect of direct competition from People Express, a post-deregulation "no frills" discount airline at Newark, they decided to secure more funding before proceeding.

Fields met Richard Branson at a party in Central London during which he proposed a business partnership . After protracted and testy negotiations, Fields agreed to a reduced stake of 25% in the airline (renamed Virgin Atlantic) and became first chairman. Following disagreements over operations, Fields agreed to be bought out for an initial sum of £1 million with further payment on Virgin's first dividend. As a result of a High Court action, this additional payment was received shortly before Fields' death from cancer in 1997.

On June 22 1984 Virgin Atlantic operated its inaugural scheduled service between Gatwick and Newark Liberty using a leased Boeing 747-200 (G-VIRG) formerly operated by Aerolineas Argentinas. The airline became profitable during its first year, aided by sister company Virgin Records' ability to finance the lease of a secondhand Boeing 747. The firm timed operations to take advantage of a full summer, which included the June to September - the most profitable.

Formative years[편집]

In 1986, the airline added another Boeing 747 and started a scheduled route from Gatwick to Miami. Additional aircraft were acquired and routes launched from Gatwick to New York-JFK (1988), Tokyo (1989), Los Angeles (1990), Boston (1991), and Orlando (1992). In 1987 a service was launched between Luton and Dublin using Viscount turbo-prop aircraft, but this was withdrawn around 1990. In 1988, Club Air operated two Boeing 727 aircraft on behalf of Virgin. They were leased from Eastern Airlines to also serve the Luton to Dublin route. These were withdrawn around 1990 too.

Later years[편집]

Boeing 747-400 landing

In March 2000 Virgin Group sold 49% of the airline's holding company to Singapore Airlines for £600.25 million. Virgin Group still owns the remaining 51%.

In June 2002, Virgin became first to use the Airbus A340-600.

Virgin Atlantic carried 3.8 million passengers in 2003.[6] This increased to 4.6 million in 2006, placing them seventh among UK airlines but second in passenger-miles because of the long-haul nature of operations.[7] During the 2012 Summer Olympics bids, Virgin Atlantic attached "London 2012" to the rear of many of their Boeing 747-400 fleet.

Virgin volunteered a Boeing 747 for a test of biofuels. In February 2008, it flew from Heathrow to Amsterdam, with no passengers, and 20% of power for one engine provided by plant-based biofuel. The airline said it expected to use biofuels based on algae.[8]

Rivalry with British Airways[편집]

Virgin Atlantic has been a rival of British Airways since inception.[9]

Background to opening up Heathrow[편집]

In January 1991, the UK opened London Heathrow Airport to Virgin when it abolished the London Air Traffic Distribution Rules in response to pressure from the industry.

Virgin Atlantic's precarious financial position during the early 1990s[편집]

According to industry insiders, Virgin Atlantic had increasing financial problems. This was primarily the result of a reduction in demand for travel caused by the recession of the early 1990s as well as by fear to travel in the aftermath of the first Gulf War. Britain's Conservative Government, which had presided over the collapse of the International Leisure Group (ILG) and its subsidiary Air Europe resulting in 4,000 job losses[9] was aware that Dan-Air was on the brink of bankruptcy, and wanted to avoid the collapse of another independent British airline, especially if its profile was as high as Virgin Atlantic's. The Government was conscious that many of these independent airlines' employees, whose jobs were threatened by the then prevailing economic climate, lived in marginal Conservative constituencies[출처 필요]. The Government decided to let Virgin Atlantic into Heathrow despite facing opposition from British Airways.

Boeing 747-400 taking off

The "London Air Traffic Distribution Rules"[편집]

The London Air Traffic Distribution Rules came into effect on 1 April 1978 and were applied from the beginning of April 1977. They were to achieve a "fairer" distribution of traffic between Heathrow and Gatwick, the UK's two main international airports, to help Gatwick make a profit. The rules said airlines without an international scheduled service from Heathrow prior to 1 April 1977 would not be permitted operations there. Instead, they would use Gatwick. However, airlines that did not already operate at Heathrow could commence domestic scheduled services there provided BAA, which ran both Heathrow and Gatwick on behalf of the Government, and the Secretary of State for Transport, granted permission. London Air Traffic Distribution Rules banned all new all-cargo as well as all charter flights from Heathrow as of 1 April 1978.

BA's response[편집]

The decision to open Heathrow to all newcomers in 1991 - other than those governed by Bermuda II - angered BA's chairman, Lord King, who stopped British Airways' donations to the Conservative Party in protest. Lord King was furthermore angered by the United Kingdom Civil Aviation Authority's subsequent decision to transfer two pairs of unused slots British Airways held at Tokyo's Narita International Airport to Virgin to let Virgin increase its frequency between Heathrow and Tokyo from four to six weekly round-trips, making it easier for Virgin to compete against British Airways. Lord King called the CAA's decision, which the Government had endorsed, "a confiscation of his company's property".[10]

"Dirty tricks"[편집]

The decision to abolish the London Air Traffic Distribution Rules and to let Virgin Atlantic operate at Heathrow in competition with British Airways became the trigger for BA's so-called "dirty tricks" campaign against Virgin. In 1993 BA's PR director, David Burnside, published an article in "BA News", British Airways' internal magazine, which argued that Branson's protests against British Airways were a publicity stunt. Branson sued British Airways for libel. BA settled out of court when its lawyers found the lengths to which the company went to try to kill off Virgin. BA had a legal bill of up to £3m, damages to Branson of £500,000 and a further £110,000 to his airline. Branson divided his £500,000 among staff, each receiving £166.[11][12]

Virgin Atlantic Airbus A340-300

In the 1990s, Virgin Atlantic jets were painted with "No-Way BA/AA" in opposition to the attempted merger between British Airways and American Airlines. In 1997, following British Airways' announcement that it was to remove the Union Flag from its tailfins in favour of world images, Virgin introduced a union flag design on the winglets of its aircraft and changed the red dress on the Scarlet Lady on the nose of aircraft to the union flag with the tag line "Britain's Flag Carrier". This was a tongue-in-cheek challenge to BA's traditional role as the UK's flag carrier.[13]

Relations with British Airways improved with the arrival of Rod Eddington as BA CEO though rivalry continued. Eddington replaced Robert Ayling, involved in the dirty tricks affair, who was dismissed by Lord Marshall, the long-serving BA chairman and Ayling's mentor, on behalf of BA's main institutional shareholders after BA had its first net loss since privatisation during Ayling's time during its 1999/2000 financial year.

In June 2006, a tip-off from Virgin Atlantic led US and UK competition authorities to investigate alleged price-fixing between Virgin Atlantic and British Airways.[14] In August 2007, BA was fined £271 million by the UK's Office of Fair Trading and the US Department of Justice though this was upheld on account of a guilty plea.[15] Virgin Atlantic was not fined as it was given immunity for reporting the cartel to regulators.

The animosity between the two airlines continues. In 2007 it was revealed that BA had edited its in-flight version of the James Bond movie Casino Royale, removing a brief cameo appearance from Richard Branson and shots of a Virgin tail fin.[16]

Destinations[편집]

75% of Virgin's flights operate from London Heathrow, with most of the remainder from London Gatwick and Manchester Airport with one seasonal flight from Glasgow International Airport.

Codeshare agreements[편집]

Virgin Atlantic has codeshare agreements with the following airlines[17]:

Airline partners[편집]

In addition to the above airlines, Virgin Atlantic has partnership alliances with[18]:

Virgin's involvement with Lufthansa's talks on BMI's future may lead to a possible merger on parts of the airlines' operations - this may well lead to Virgin's entrance into the Star Alliance to counter its major rival, Oneworld alliance's strong presence on the very lucrative LHR-JFK route. In fact Virgin already has codeshare and/or partnership agreements with nine of the Star Alliance members, while having none with Oneworld members and one with one SkyTeam member (Continental Airlines).

Fleet[편집]

Virgin Atlantic's fleet uses both Airbus and Boeing aircraft, with an average age of 6.7 years as of March 2008.[19] Boeing 747-400s are used on all routes from Gatwick and Manchester. Boeing 747s and Airbus A340s are used interchangeably on routes from Heathrow.

In addition to Airbus A340-600 aircraft still on order, Virgin Atlantic has orders for Boeing 787-9 and Airbus A380-800 aircraft for delivery beginning 2011 and 2013, respectively. The A380 was expected in service in 2006 but was delayed until 2009 because of problems within Airbus. Virgin deferred its order to 2013, arguing it wanted the aircraft to prove itself before it put its own into operation.[20]

Airbus A340 in maintenance

The order for 15 787-9s, with options on eight more and purchase rights on 20 more, was announced on April 24, 2007. The aircraft will replace Virgin’s older A340-300s.[21] Virgin has listed Seattle, Vancouver, Bangkok, and Melbourne as possible destinations for the aircraft, saying the 787 would make possible non-stop operations from London to Perth, Australia and Honolulu, Hawaii .[22] Virgin is negotiating with Boeing and Airbus over an order for ten wide-bodied jets for the Gatwick fleet. This could be a new order for the Boeing 747-8 or for additional Airbus A380-800s. Deliveries are expected in 2012, in time for the 2012 London Olympics.[23]

Boeing 747-400 Lady Penelope special paint scheme. The Scarlet Lady has been enlarged and moved to the back of the aircraft

Virgin’s aircraft are painted in a red and silver livery introduced in October 2006 with the delivery of G-VRED. It will adorn the entire fleet. Near the nose of each aircraft is a pinup girl designed by British artist Ken White, called Scarlet Lady. White modeled the motif on the World War II pin-ups of Alberto Vargas — hence the naming one of the fleet Varga Girl.[출처 필요] The motif was updated with the addition of the 1999 Silver livery. Each carries a Union Flag. The names are usually feminine, such as Ladybird, Island Lady and Ruby Tuesday, but some are linked to registrations (e.g. G-VFIZ—Bubbles). There are a couple of commemorative names (e.g. G-VEIL—Queen of the Skies—which was named by Queen Elizabeth II on 7 April 2004 in celebration of the centenary of the Entente Cordiale). An exception is The Spirit of Sir Freddie. An early Boeing 747, it was named in honour of Freddie Laker of Laker Airways, who helped Virgin Atlantic run following the demise of his own airline. G-VFAB—Lady Penelope—gained special livery to celebrate Virgin Atlantic’s 21st birthday. The Scarlet Lady was enlarged and moved to the rear of the aircraft, a Boeing 747-400, and the aircraft was temporarily renamed Birthday Girl.

Virgin Atlantic Boeing 747-400 in current (2009) colours takes off from Manchester Airport, England

On September 27, 2006 Branson announced plans to reduce greenhouse gas emissions by cutting aircraft weight and fuel consumption. There was also an experiment to have aircraft towed to the runway to save fuel, but this has not resulted in a change of operational procedures.[24]

Virgin Atlantic Airbus A340-600 G-VYOU Emmeline Heaney

Two Virgin Atlantic aircraft are featured in the James Bond film, Casino Royale. One Airbus A340-600 (G-VWIN) and one Boeing 747-400-along with Branson and Virgin Atlantic crew—are part of a scene at Miami International Airport (the sequence was filmed at Ruzyně International Airport in Prague).[25] Virgin Atlantic's relationship with the James Bond franchise continues in Quantum Of Solace, where James Bond and René Mathis travel to La Paz, Bolivia on board Virgin Atlantic, in Upper Class.

Current[편집]

Virgin Atlantic’s fleet consists of the following aircraft as of December 2008:[19]

Aircraft Total Orders Options Passengers
(Upper/Premium Economy/Economy)
Engines Entry Into Service
Airbus A340-300 6 0 0 240 (34/35/171) CFM CFM56-5C 1993 Airbus A340-600 19 0 308 (45/38/225) Rolls Royce Trent 556 2002
Airbus A380-800 0 6 6 TBA Rolls Royce Trent 900 2013
Boeing 747-400 13 0 0 452 (14/58/380)
451 (14/58/379)
344 (54/62/228)
General Electric CF6-80 1994 To be sold, replacemet aircraft-A380-800. Boeing 787-9 0 15 8 TBA Rolls Royce Trent 1000 2013

Retired[편집]

In the past, Virgin Atlantic has operated a variety of aircraft. Its retired fleet consists of:

Aircraft Total Notes
Airbus A320 4 Operated by Virgin Sun.
Airbus A321 2 Operated by Virgin Sun.
Boeing 747-100 1 G-VMIA named 'Spirit of Sir Freddie' after airline legend Sir Freddie Laker.
Boeing 747-200 16 G-VIRG was Virgin's first aircraft.
Vickers Viscount 4 Operated for Virgin by British United Air Ferries.

Cabin[편집]

"The Base" - Virgin training centre

All Virgin Atlantic aircraft are in a three-class configuration with Economy, Premium Economy, and Upper Class cabins.

Economy[편집]

Economy is the standard coach class of Virgin Atlantic and has fairly standard amenities for a Legacy carrier, such as free meals and drinks and a free amenity kit. Seats have a maximum seat pitch of 31 cm (depending on the aircraft type). In addition, updated economy seats have adjustable lumbar support, and are being installed across Virgin Atlantic’s fleet.

Premium Economy[편집]

Premium Economy has a separate check-in area, priority boarding ahead of Economy passengers, a wider seat with more legroom than Economy, and additional cabin services such as a preflight drink and dedicated cabin crew. As with Economy, in November 2006, Virgin launched an updated product with a wider seat that also supplies laptop power. It is being installed across the fleet starting with Heathrow-based A340 aircraft. As of April 2009 all Airbus A340s and Heathrow Boeing 747s have the new product. The 747s based at Heathrow have an updated configuration of 62 seats all located downstairs.[26] The upper deck on London Gatwick Boeing 747s is entirely Premium Economy (the original seats), with a further two Premium Economy rows downstairs (the wash seats), between Upper Class and Economy. Upstairs on these planes have the[27]

Upper Class[편집]

Upper Class is the equivalent of business class on all Virgin Atlantic Airways’ flights. Virgin does not offer a traditional First Class cabin service.[28] The Upper Class seat is claimed by the airline to be the biggest fully flat bed of any airline’s business class service (it is approximately 202 cm long and 84 cm wide), however Air Canada and Singapore Airlines have made similar claims.[29] The seat offers in-seat laptop power and power leads for iPods and Upper Class passengers have access to a chauffeur, drive thru check-in and private security channel (at some airports), the clubhouse (lounge), a larger menu than that of Premium Economy and Economy passengers and an in-flight bar.

In-flight entertainment[편집]

All Virgin Atlantic aircraft offer personal seat-back televisions that provide entertainment channels. Certain aircraft (some 747-400s, one A340-300–G-VSUN–, and all A340-600s) have an Audio/Video on Demand (AVOD) system called V:Port. Older "Odyssey" and "Super Nova" IFE systems can be found on aircraft in the fleet. They both have smaller screens and display audio and video on a loop rather than broadcasting on demand.

사건, 사고[편집]

Airbus A340-600 at Tokyo-Narita
  • 1997년 11월 5일에, after numerous attempts to shake free the jammed 에어버스 A340-300 G-VSKY의 메인 랜딩 기어main landing gear of an Airbus A340-300 G-VSKY failed, the aircraft made an emergency landing at London Heathrow Airport. 해당 항공기가 런던 히드로 국제공항에 긴급착륙하였다. The aircraft sustained major damage to the undersides of engines 1, 2 and 4 which made contact with the runway surface during landing. The runway surface was also damaged and several runway lights were broken as the right main landing gear wheels broke up during the deceleration. The aircraft was evacuated safely, with two crew members and five passengers sustaining minor injuries during the evacuation.[30]

The left outboard engine lost power, and shortly after the right outboard engine also began to falter until the crew began crossfeeding fuel manually. The crew diverted to Amsterdam, where a safe landing was made. The interim accident report made four safety recommendations addressed to the primary certification bodies for large transport category aircraft (EASA and the FAA), advising on the need for a low fuel warning system for large aircraft.[31]

슬로건[편집]

버진 애틀랜틱은 운영 도중 다양한 슬로건을 사용하였다. 대표적인 슬로건은 다음과 같다.

  • "Mine's Bigger Than Yours"

에어버스 A340-600이 세계에서 동체길이가 가장 긴 여객기라는 점을 강조하기 위해 해당 기종에 붙여진 슬로건이다.[32]

  • "4 Engines 4 Longhaul"

Originally an Airbus slogan when newer versions of the A340 were built until Virgin inherited the slogan. 이 슬로건은 영국 항공보잉 777이나 보잉 767등의 쌍발 여객기를 다수 보유하는 것에 비해 버진 애틀랜틱의 모든 보유기종이 4개의 엔진이 장착된 보잉 747과 에어버스 A340-600뿐임을 강조하기 위하여 항공기의 엔진에 쓰여 있었다. 그러나 버진은 2006년에 "시간이 지남에 따라 이제는 변화가 필요한 시점"이라는 이유로 폐기되었고, 이후 그들은 2007년에 보잉 787 기종을 주문하였다.

  • "No Way BA/AA"

1990년 후반에 Virgin Atlantic 소유 보잉 B747-400 동체에 새겨진 슬로건이다. 이때 영국 항공이 아메리칸 항공과 파트너 협정을 맺었는데, 이에 따라 몇몇 미-영간 노선 점유율 100%(댈러스/포트워스 - 런던 노선 등)를 기록하고, 다른 노선(시카고-런던, JFK-런던 등)도 50% 이상 점유하고 있던 현실에 대한 불쾌감을 담은 표시였다. 이 슬로건은 영국 항공과 이베리아 항공, 아메리칸 항공 간의 합병 논의가 시작되던 2008년 9월 경 폐기되었다,[33]

  • "Still Red Hot For 25 Years"

Others Include: "More experience than the name suggests," "Virgin, seeks travel companion(s)," "Love at first flight," "You never forget your first time," "Extra inches where it counts," "Fly a younger fleet," "One call does it all," "Hello gorgeous", "We're better by four" and, in a campaign featuring Austin Powers, "There's only one Virgin on this T-shirt (or bus, etc.) baby," and "Twice a day to London" in which Austin Powers is seen riding on the fuselage of a Virgin Atlantic 747. During that time G-VTOP was temporarily named "Austin Powered".

읽을 거리[편집]

  • Gregory, Martyn. Dirty Tricks: British Airways' Secret War Against Virgin Atlantic. New York: Virgin, 2000. ISBN 0-7535-0458-8
  • Bower, Tom. Branson. UK: Fourth Estate, 2001 ISBN 1-84115-400-8
  • Branson, Richard. 《Losing my Virginity - The Autobiography》. London, UK: Virgin Books Ltd. ISBN 0-7535-1020-0.  |id=에 templatestyles stripmarker가 있음(위치 1) (도움말)

See also[편집]

References[편집]

  1. UK CAA Fleet Database - Virgin Atlantic
  2. "Our Offices Around the World." Virgin Atlantic. Retrieved on 19 May 2009.
  3. Operating Licence
  4. “Virgin Atlantic Airways – Company Overview” (PDF). Virgin Atlantic Airways. 2008년 4월 3일에 확인함. 
  5. West Sussex County Times, Friday, January 20, 1984 Page 1
  6. “2003 UK Airline Statistics”. 《UK CAA》. 2008년 3월 9일에 확인함. 
  7. “2006 UK Airline Statistics”. 《UK CAA》. 2008년 3월 9일에 확인함. 
  8. “First biofuel flight touches down”. 2008년 2월 24일에 확인함. 
  9. Losing my Virginity - The Autobiography., Branson, R., Virgin Books Ltd., London, 2006 (2nd reprint), p. 362
  10. “Operation of the UK Traffic Distribution Rules in relation to all-cargo services at London Heathrow Airport” (PDF). BAA Heathrow. 2009년 2월 12일에 확인함. 
  11. bbc.co.uk, 11 January, 1993 - BA dirty tricks against Virgin cost £3m
  12. http://www.spinhunters.org/blog/do-it-lets-screw-it/
  13. Virgin's battle of Britain with BA BBC News. 7 June 1999
  14. Virgin tip-off 'led to BA probe' BBC News. 23 June 2006
  15. US judge upholds BA's $300m fine BBC News. 23 August 2007
  16. bbc.co.uk, 21 April, 2007 - BA cuts Branson from Bond movie
  17. Virgin Atlantic - Our Destinations - Codeshare Destinations
  18. Virgin Atlantic Airways - Flying Club - Partner Airlines
  19. “Virgin Atlantic fleet”. 《Planesregister.com》. 2008년 3월 10일에 확인함. 
  20. Goldstein, Steve (October 26, 2006). “Virgin Atlantic to delay A380 deliveries until 2013”. Dow Jones MarketWatch. 2006년 10월 26일에 확인함. 
  21. “Virgin Reveals Dreamliner order”. 《Airliner World》. June 2007. 4면. 
  22. Virgin Atlantic Press Release dated 24 April 2007
  23. AIRwise.com, 18 October, 2007 - Virgin Atlantic In Talks Over 10 Long-haul Planes
  24. [1][깨진 링크]
  25. "James Bond Seeks Out Virgin Atlantic for "Casino Royale" Assignment," Virgin Atlantic press release, 4 July 2006.
  26. Virgin Atlantic 747-400 seating configuration 3. Retrieved on October 20, 2007.
  27. Virgin Atlantic 747-400 seating configuration 1. Retrieved on September 5, 2008.
  28. Expedia Travel Manager Resource Center
  29. Singapore Airlines "The largest full-flat bed in Business Class"
  30. “Report on the accident to Airbus A340-311, G-VSKY, at London Heathrow Airport on 5 November 1997”. 《UK AAIB》. 2009년 3월 14일에 확인함. 
  31. “Airbus A340-642, G-VATL”. 《UK AAIB》. 2007년 7월 26일에 확인함. 
  32. Image of G-VSHY in 2002 with slogan Mine's Bigger Than Yours
  33. Wardell, Jane. “Virgin attempts to block BA-American-Iberia deal”. 포브스. 2008년 9월 16일에 확인함. 

외부 링크[편집]