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This article refers to the "Now That's What I Call Music!" series as a whole. For other uses (including the first albums in various series with the same or similar names), see "Now That's What I Call Music! (disambiguation)".

Now That's What I Call Music! (1983-present) (often shortened to Now!)[1] is a long-running series of various artists compilation albums released in the United Kingdom by Polygram/EMI/Virgin Records; spinoff series were later started in the United States and elsewhere.

Original United Kingdom Series[편집]

Devised by Ashley Abram of Box Records (a consultancy specialising in producing compilations), the series took its name from an advertising poster for Danish meat products which showed a pig listening to a whistling cockerel. The pig became the Now! series' mascot for a while, making its last appearance on Now That's What I Call Music 5.

The first Now! compilation appeared in 1983[2] and collected thirty UK hit singles from that year on a double vinyl LP or cassette. The concept of a compilation of recent hit singles was not new; Ronco and K-tel had been issuing single-disc collections since the early 1970s. However, by spreading tracks across two discs instead of one, the Now! series was able to achieve better sound quality (tracks were often edited to fit a running time on K-Tel and Ronco single disc compilations). In addition, since the albums were a collaboration between major record companies, a greater number of major hits could be included (the first album in the series boasted of "11 number ones" on its sleeve, something previously unheard-of). The album went to number one and soon had a major rival in CBS/WEA's The Hits Album which adopted a similar format to Now! The two series co-existed for the rest of the 1980s.

The sheer longevity and ubiquity of the Now! series in the UK has led to its becoming something of a cultural icon. Many people now collect the albums as a series, something made easier by the fact that the series was a hit from the start, so even the long-deleted early albums are easy to find second-hand.

Although the rate of release varied in the early days, it has now settled down to three per year: one release around Easter, another during the summer break (to pick up some of the summer's dance hits), and a third around November (in time for the Christmas). The latest in the series, Now That's What I Call Music! 69, was released on March 17, 2008. The UK series continues to follow the double-album format, now exploiting the capacity of the CD to include forty - forty-five songs over its two discs. At the current time, the Now series are only released on CD and digital download formats.

The most successful has been 1999's Now That's What I Call Music! 44, which has sold 2.3 million copies and is the 46th best selling album in UK chart history. [1] 2004's Now That's What I Call Music! 57 sold 350,000 units in the first week of sales, at the time of release it was the fastest selling record of the 21st century, only outsold by Dido's "Life For Rent". [출처 필요]

This was recently beaten by Now 69, in its first week on sale it sold 382,759 copies, the biggest ever first week sale of any Now album beating the previous record of Now 57 in 2004[3]

Mark Goodier has been the voice of Now! adverts since the 21st volume in 1992, going back to his days with BBC Radio 1.

Although starting out on vinyl records and cassette tapes, the formats in which the albums have been released on have changed over the years:

  • Unabridged (double CD) versions of Now were first available starting with Now 10 in 1987.[4]
  • Vinyl editions ended in 1996 with Now 35.[4]
  • MiniDiscs of the now series started with Now 43 in 1999 and ended with Now 48 in 2001.[출처 필요]
  • Related ring tones from the Now series started with Now 54 in 2003.
  • Now 62 in 2005 was the first Now album to be released as a digital download across online music stores, and the first that allowed you to unlock a secret Now 62 area on the Now website, with features such as exclusive interviews and music videos.

Robbie Williams is the artist to be featured the most times in the UK Now! series. In the first 69 Now!'s he has appeared 29 times (including 4 times with Take That). His first appearance was with Take That on Now 22 with "It Only Takes a Minute" and his most recent appearance was on Now 66 with "She's Madonna". Kylie Minogue is second with 20 appearances, starting on Now 11 with "I Should Be So Lucky" and features on Now 69 with "Wow". U2 are third with 18 appearances, starting on Now 4 with "Pride (In the Name of Love)" and most recently on Now 66 with "Window in the Skies" [5].

Spin-Offs[편집]

In addition to the main "Now That's What I Call Music" series, there have been a number spin-off compilations in the UK using the name, including:

  • Now Dance - a series in its own right, these compilations originally consisted of 12" mixes of current hits. They now focus on 7" mixes of recent dance hits, and a "Very Best of Now Dance" compilation has been released.
  • At least two different series of year-by-year "retrospective" compilations, covering 1983 to 1995, and 1980 to 1999 respectively (the latter known as Now! - The Millennium Editions).
  • At least two "best-of" compilations covering the entire "Now!" series.
  • At least one tie-up with Smash Hits Magazine during the 1980s. One compilation was released in 1987.[6] A "best of the 1980s" Now Smash Hits was released on LP and VHS.[출처 필요] (Smash Hits later went on to release their own compilations).
  • Christmas releases, including some classic Christmas favourites
  • Video releases, including video cassette editions of many early 'Now!' compilations, and (more recently) yearly DVD video releases.
  • Other releases include "Now Karaoke" and the interactive DVD "Now That's What I Call A Music Quiz."

A more complete list can be found at the list of Now That's What I Call Music! albums.

Now! Series In Other Countries[편집]

파일:Now24.jpg
Volume 24 in the U.S. series. The computer graphic style seen here is representative of Now! artwork, including that of UK releases.

Main Article: List of Now That's What I Call Music! albums More recently, there have been numerous different versions of the brand in other parts of the world, including:

Although there is some overlap in content between current releases in different markets, there are also differences such as the inclusion of local hits, and (for example) the single-CD format of the U.S. releases, in contrast with the traditional double-album UK format.

Argentina[편집]

Now has been seen in Argentina, with at least 9 releases. The track listings on the Argentine Now's are only slightly different from those of the Mexican ones.

Asia Region (Indonesia, Malaysia, Taiwan, Hong Kong, etc.)[편집]

The first Asian "Now That's What I Call Music!" was released in 1995. The albums contains 16 tracks.

Now That's What I Call Music! 8 was released several years after the 7th release of the series.

The series is often called Now Asia since Now 1 and Now 2 are from EMI Hong Kong, Now 3 and Now 4 are from EMI Malaysia, Now 7 is from EMI Taiwan and NOW 5, Now 6 and Now 8 are from EMI Asia. The Indonesian versions of the albums are slightly different from the Asian ones. EMI Asia has also released Now Dance (2000), Now The Essential Collection (2003), Now + vol. 1 (2004) and Now + vol. 2 (2005).

Now Asia had a rival competition from another label records, with same format, Max was a compilation album with the biggest singles from Warner, BMG, and Sony Music. Max has been released in 11 editions from 1996 - 2003.

Australia[편집]

The Australian series is a single disc edition and began in 2002, as a replacement for the long-running 100% Hits brand. The series is a joint venture between EMI Music Australia and Warner Music Australia.

Now 01 appeared in July of that year, followed by Now 02 in time for Christmas 2002. 2003's Now 03 came with a bonus DVD; the first standalone DVD release (Now Vision 2004) appeared the following year. After Now 08 the series changed its name to Now Winter 2005, Now Spring 2005 etc.

In 2006 the Now Summer 2007 was the first double disc edition in the Australian series.

In 1994 4 albums were released, all with the title "Now That's What I Call Music - 100%" then Dance, Ballad, Rap or Alternate.

Canada[편집]

A single CD with the same logo and full name "Now That's What I Call Music" was released in the mid 80's. The similarly themed and named Canadian "Now!" CDs were first released in 1996, and have been released annually since then, usually in the summer. This Canadian series is not officially affiliated to the UK or US series.

China[편집]

Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams.

As of late 2006, EMI China and Polydor China have together released a total of 19 Now Compilations; the latest, Now 19 was released on November 20, 2006, and reached Number 1. Now 20 is due out on April 2 2007.

Czech Republic (Now Hity)[편집]

Now Hity is the Czech version of the Now That's What I Call Music! series. Originally branded under the main family name, it was changed to Now Hity later in the run. There have also been spin-offs like "Now! 2006".

Denmark[편집]

NOW Music is a Danish record label set up especially to release Now That's What I Call Music! albums in Denmark. As well as the Now regular series (as of November 2007 up to the 19th release), there have also been spin-offs including Now Big Hits, Now Christmas, Now Summer, Now Clubbing, Now Dance and Now Hip Hop

Robbie Williams is the artist to be featured the most times in the regular Danish Now series, just as he also is in the UK Now! series. He has appeared 10 times in the Danish series. The Danish act to be featured the most times is the r&b/rap duo Nik & Jay, who appears 8 times.

Finland[편집]

The first Finnish Now That's What I Call Music was released in 2003 where it replace the Absolute Hits series. The albums are released as double discs.

As of 2007, eight Now! albums have been released in Finland. There have also been spin-offs including NOW That's What I Call Music Pop Hits and NOW That's What I Call Dance Music.

France[편집]

In France the Now series is called Now! Hits Référence. There have been released Now! Hits Référence 1-7 and Now! Hits Référence 2005, 2006 and 2007.

Greece[편집]

In Greece the Now series is called Now Αυτά Είναι Τα Hits Σήμερα! ("Now These Are the Hits Today!") [2]. Now No. 1 was released in 2002 and Now No. 9 was released in 2006. There have also been released some Now Dance albums in Greece.

Israel[편집]

Now has been seen in Israel, starting in 1999, with a cover design similar to Now 44 of the UK series and the cover of UK Now 45 was similar to the cover of Israel Now 2 and so on [3]. The first 3 albums are double discs. Now 4 was the first single disc.

Japan[편집]

The first Japanese Now That's What I Call Music was released in 1998. The albums contain major hits from both Japanese and British acts, like Kylie Minogue or Sophie Ellis-Bextor (in a similar manner to the Chinese Now! compilations).

As of late 2006, twenty-one Now! albums have been released in Japan with great success. EMI Music Japan and Polydor Japan plan to release Now 22 on December 4, 2006.

Mexico[편집]

Now has also been seen in Mexico, with at least 10 releases. The track listings on the Mexican albums are only slightly different from those of the Argentine ones.

New Zealand[편집]

'Now That's What I Call Music' has released 26 albums, the latest one released in mid-April 2008. NOW 25has sold triple platinum (over 45 thousand copies). NOW 27 is currently in production. The series is compiled in co-ordination with New Zealand's top record companies.

The series is one of the highest selling compilations in New Zealand music history (r.i.a.n.z) with multi-platinum album sales (New Zealand).

Television commericals[편집]

Television commercials remaning the albums sole marketing tool in New Zealand. The commercials for albums 18 through 25 are voiced by award winning broadcaster and MAI FM 88.6 dj, Doug "BIG D" Te Moni, and produced by Auckland television and film production company, "Flying start pictures" (www.fsp.co.nz).

The success of the television commercials has been in part due to the delivery of the slogan by BIG D during the recording sessions for the album. The slogan, It's Hot, was created for NOW 18 and delivered with an inflection that has made the slogan easily one of the most recalled by fans of the album. Variations of the slogan have included It's Super Hot and It's Sizzling Hot.

Portugal[편집]

Now has also been seen in Portugal, with the series currently on Now 17 and featuring a candy cover design. All 17 albums are double discs, except for Now 15 which was a single disc. The first Portuguese Now is Now 99, as this was the year it was released (1999) Now 2 came after, then Now 3 and so on.

Spain[편집]

Now has also been seen in Spain under the name of Now Esto si es música ("Now This Is Music"). The original series included 6 releases. Later the series started over with Now Esto Es Música 1, which included songs from artists like Juanes, Enrique Iglesias, George Michael, Sheryl Crow, Tiziano Ferro, Alex Ubago, Las Ketchup and U2. Now Esto Es Música 2003 has also been released [4]. But due to the lukewarm success, no more albums were released since 2004.

United States[편집]

The U.S. series of Now! albums began in 1998 initially just called "Now" before being given the full "Now That's What I Call Music!" title in the second compilation. The most recent album in the series, Now That's What I Call Music! 27, was released March 11, 2008.

The U.S. Now! Compilations have done extremely well in sales, with every volume in the main series to date receiving at least a platinum certification. One of the top-selling Now! albums is "Now! 7", which sold 621,000 copies in its debut week in July 2001.[7] The lowest-selling "Now!" album to date is the special edition, Now #1's, which has sold less than 500,000 copies to date.

Beyoncé is the artist to be featured the most times in the "Now!" series. She has appeared 17 times (including songs with Destiny's Child). Britney Spears is second, appearing 13 times (including Now #1's).

In March 2008, the series released its first compilation focusing on hits before its first volume's release, titled Now That's What I Call the 80s.[8]

South Africa[편집]

Volume 1 was released in 1983 (the same year as the original UK series launched).[출처 필요] Of note is the fact that the series often makes use of ideas from previous UK "Now's" for its artwork. Volume 48 was released on 10 March, 2008. Volume 48 has the exact same cover as Now That's What I Call Music! 69. As of September 2, 2005 there has also been a NOW DVD series, with volume 7 released on July 16, 2007.

Rival Compilations[편집]

In the UK, the competing Hits series was run by Sony Music and BMG. In 2002, it was rebranded to Hits 51 and timed for release very shortly after Now! 50. Hits 60 was released on the same day as Now! 59, but with not much success, deciding to cancel new future releases, due the failure of Hits 60.[출처 필요]

In the U.S., another competing collection, Totally Hits was launched by Sony BMG and Warner Music Group. The first volume was released on November 9, 1999. Sales peaked with the release of the fourth and fifth editions, Totally Hits 2001 and Totally Hits 2002, respectively, as they were the only albums in the series to reach the Top 10 on the Billboard 200 album chart and that were certified platinum sellers by the RIAA. In 2006, Totally Hits was renamed to Only Hits, and BMG was no longer associated with the series.[출처 필요] Only Hits Vol. 1 was released on November 7, 2006, and sold poorly. There have been no announced plans for a second volume.

References & Footnotes[편집]

  1. ↑ There was no exclamation mark in the titles of the original UK series until Now! That's What I Call Music 18 in 1990. With Now That's What I Call Music! 20, the exclamation mark was moved to follow the word "music", where it has remained since. This is also the most common form of the name to appear on albums in the subsequent foreign Now! series.
  2. ↑ Kellman, Andy. “"Now, Vol. 1" - Overview”. All Music Guide. 2008년 3월 29일에 확인함. 
  3. ↑ Now 69 record sales musicweek.com
  4. ↑ 가 나 Said in the inlay of 'Now That's What I Call Music! Decades', released in 2003.
  5. ↑ An All New NOW 1-69 Index Thread [Archive] - Moopy
  6. ↑ "Welcome To My Now Music Page!", gratrix.net. Article retrieved 2006-11-10.
  7. ↑ D'Angelo, Joe (2004년 11월 10일). “Nelly, A Perfect Circle No Match For Now 17”. 《MTV News》. 2008년 4월 26일에 확인함. 
  8. ↑ Phares, Heather (2008). “" Now That's What I Call the 80s [1 CD]" = Overview”. All Music Guide. 2008년 3월 29일에 확인함. 

See also[편집]

External links[편집]

틀:NOW music albums

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