비즈니스 모델 캔버스

비즈니스 모델 캔버스(Business Model Canvas)는 새로운 사업 모형을 개발하고 기존의 모형을 문서화하기 위해 사용하는 경영전략 템플릿이다.^[2]^[3] 기업이나 제품의 밸류 프로포지션, 인프라스트럭처, 고객, 재정^[1]의 시각적 차트를 제공하며 잠재적인 트레이드오프를 묘사함으로써 사업체들이 자신들의 활동을 조정할 수 있도록 돕는다.

같이 보기[편집]

사업계획서

각주[편집]

↑ ^가 ^나 Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (2010). 《Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers》. Strategyzer series. Hoboken, NJ: John Wiley & Sons. ISBN 9780470876411. OCLC 648031756. With contributions from 470 practitioners from 45 countries.
↑ Barquet, Ana Paula B., et al. "Business model elements for product-service system". Functional Thinking for Value Creation. Springer Berlin Heidelberg, 2011. 332–337: They stated that "The Canvas business model was applied and tested in many organizations (eg IBM and Ericsson), being successfully used to easily describe and manipulate business models to create new strategic alternatives."
↑ De Reuver, Mark, en:Harry Bouwman, and Timber Haaker. "Business model roadmapping: A practical approach to come from an existing to a desired business model". International Journal of Innovation Management 17.01 (2013): They described the business model canvas as the "Most prominent... popular tool that makes it simple for practitioners to design business models in a creative session."

외부 링크[편집]

위키미디어 공용에 비즈니스 모델 캔버스 관련 미디어 분류가 있습니다.
비즈니스 모델 캔버스 - 공식 웹사이트

[Osterwalder2010-1] 가 ^나 Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (2010). 《Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers》. Strategyzer series. Hoboken, NJ: John Wiley & Sons. ISBN 9780470876411. OCLC 648031756. With contributions from 470 practitioners from 45 countries.

[2] Barquet, Ana Paula B., et al. "Business model elements for product-service system". Functional Thinking for Value Creation. Springer Berlin Heidelberg, 2011. 332–337: They stated that "The Canvas business model was applied and tested in many organizations (eg IBM and Ericsson), being successfully used to easily describe and manipulate business models to create new strategic alternatives."

[3] De Reuver, Mark, en:Harry Bouwman, and Timber Haaker. "Business model roadmapping: A practical approach to come from an existing to a desired business model". International Journal of Innovation Management 17.01 (2013): They described the business model canvas as the "Most prominent... popular tool that makes it simple for practitioners to design business models in a creative session."

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